A strategically developed customer position is critical so that your business stands out from your competition and you become the go-to resource.
What you will learn:
- The challenge brands face in todays cluttered advertising environment
- What is “positioning” and how it differs from advertising
- How a strategic positioning enables you to “own” a value proposition in the mind of your prospect
- A framework for developing your own positioning strategy
Workshop Lead: Gene Lewis, Empower Strategies