Most companies waste enormous amounts of time and money on their marketing because they do not clearly communicate what they do.
What you will learn:
- How to identify the external and internal problems your customers face
- Why story/narrative is the optimum way to develop a messaging strategy
- A 7-part framework that will help you clarify your message, so your customers engage, and you increase revenue.
- How to develop variations of your core message that can be used in all customer communications (website, lead generators, presentations, networking, etc.)
Workshop Lead: Gene Lewis, Empower Strategies