Marketing Specialist

Posted: 05/06/2022

PERFORMANCE PLANNING
 
This person promotes DCH and its services to the community by producing and coordinating marketing plans and developing related advertising and promotional material. These materials may include but are not limited to news releases, internal and external communications, and various forms of electronic, social, print, video and audio media. The marketing specialist completes additional projects, as assigned, beyond specifically allocated service line assignments and fulfills additional reporting responsibilities related to tracking the success of the department.
 
KEY RESPONSIBILITIES / ESSENTIAL FUNCTIONS
 

  1. Maintains an ongoing and interactive relationship with the senior leadership team, service line leaders, department heads, physicians and staff for the purpose of creating and implementing effective strategic marketing plans for assigned service lines and projects.
  2. Ensures strategic marketing efforts are coordinated with and reflect the overall hospital system strategies and goals as well as the individual goals of each service line.
  3. Creates quarterly and annual reports detailing the performance of marketing plans in achieving identified goals.
  4. Monitors industry trends and suggests new communications strategies and tactics.
  5. Coordinates the marketing related to the events of assigned service lines or projects and aids other marketing employees in the implementation of their events or projects.
  6. Plans, implements and maintains the department advertising schedules in coordination with the VP of marketing and communications.
  7. Serves as liaison, as necessary, with various media contacts for the purpose of ad placement, rate negotiations, public relations and other marketing and communication purposes.
  8. Writes, reviews and edits copy for advertisements and various collateral materials produced by the health system.
  9. Oversees the development of advertising materials related to his/her assigned areas of service including an on-site presence at production events such as filming or recording.
  10. Serves as liaison, as necessary, with advertising agencies, graphic artists, writers, photographers, printers, and other vendors and contacts for marketing and communication purposes.
  11. Works to be an expert in the consistent implementation and enforcement of tone and look regarding the organization’s brand and logo.
  12. Assists in the monitoring and implementation of branded materials such as stationery and signage.
  13. Keeps content updated on sections of websites related to assigned service lines.
  14. Proposes opportunities for positive media coverage, writes releases and assists, as directed, with the distribution of messages.
  15. Assists the vice president in handling media requests.
  16. Demonstrates creativity, attention to detail and the ability to set and meet tight deadlines.
  17. Regular, consistent and punctual attendance including the flexibility to work nights and weekends, variable schedule(s) as necessary.  
DCH Standards:
  • Maintains performance, patient and employee satisfaction and financial standards as outlined in the performance evaluation.
  • Performs compliance requirements as outlined in the Employee Handbook.
  • Must adhere to the DCH Behavioral Standards including creating positive relationships with patients/families, coworkers and colleagues.
  • Requires use of electronic mail, time and attendance software, learning management software and intranet.
  • Must adhere to all DCH Health System policies and procedures.
  • All other duties as assigned. 
MINIMUM KNOWLEDGE, SKILLS, EXPERIENCE REQUIRED
 
Bachelor’s degree in marketing, advertising, business administration, communications, journalism, public relations or related field is required. Five or more years of related health care marketing experience in a hospital/health system or in a related field is preferred but is not required. The candidate must be able to show examples of prior successful implementation of project management, consultative, analytical thinking, communication, leadership and interpersonal skills. Demonstrated writing, editing and proofreading skills, creativity, resourcefulness and ability to work on multiple projects while meeting tight deadlines and functioning in an environment of changing priorities. The person must be proficient in Microsoft Word, PowerPoint and Excel. The candidate must be able to demonstrate the ability to determine and implement patient preferences into polished communication plans, designs, reports or messages. A demonstrated ability to use the core functionality of Adobe design products including Photoshop, Illustrator, InDesign and Acrobat Pro. Journalistic writing, printing knowledge and the use of audio/video equipment are a plus. This position requires the use of electronic mail, time and attendance software, learning management software and the intranet. Employee must maintain personal automobile liability insurance, and employee must be and remain insurable according to the standards that are established by DCH’s insurer, as they exist at any time. Must be able to read, write legibly, speak and comprehend English. 
 
WORKING CONDITIONS
 
WORK CONTEXT
  • Extensive contact with others, often requiring coordinating and leading others. 
  • Often deals with external customers.
  • Extensive use of electronic mail, telephone, and face-to-face discussions. 
  • Must be able to effectively create marketing plans, write letters, memos, articles, social media posts and other job-related print and electronic communication, and speak publicly.
  • High responsibility for outcomes and results. 
  • Must be able to work with work groups and teams. 
  • Able to perform the duties with reasonable accommodation.
 
PHYSICAL FACTORS
 
  • Activities: Talking; hearing; dexterity to type and manipulate mouse; repetitive motion; standing, and/or using hands to handle, control, or feel objects, tools or controls; ability to transport self around the facility.
  • Requirements: 
    • Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.
  • Must be able to perform the duties with reasonable accommodation.
  • Hearing and vision must be normal or corrected to within normal range.
  • Physical presence onsite is essential. 
 
OTHER JOB FACTORS
  • Must have good written/verbal communication skills.
  • Must be able to multitask and prioritize projects.
  • Must be comfortable with deadline pressures.
  • Must be creative under pressure.
  • Must be precise in use of grammar, spelling, AP style and details.  
KEY WORD SEARCH
 
Advertising, media planning, public relations, desktop publishing, Creative Suite (CS), communication planning, AP style, editing, writing